Little Urchin is about to celebrate its 3rd year leading the natural sunscreen market. We spoke to Chris - captain of the LU ship about the journey so far.
"Before launch, we went back to basics and did the grassroots thing. We walked the streets and beaches of Sydney, talking to people and shop-owners, getting the word out there as best we could. This effort resulted in gaining 23 stockists!"
"That summer, in 2016, when we launched Little Urchin, it was meant to be a 'test' to see how the products were received. by the end of the summer, we had 150 stockists!"
"I knew about the damaging impact some conventional, chemical-based sunscreens were having on the reefs before we launched Little Urchin. And I knew from our research there was a trend coming for natural sunscreen, yet I found most people didn't know about it. So, educating people on why they should choose natural* sunscreen was crucial. We wanted to part of that conversation and have a balanced basis for communication. We also felt we were launching products that were beautiful in design and beautiful for our customers to experience."
What's been a big learning curve for you over the past 3 years?
"Key to enabling the business to get where it is today has been creating and sustaining momentum in the business. Until only a few months ago, I was only working on Little Urchin part-time. I made a consistent effort to keep the momentum building across all aspects of the business - the whole philosophy of the 'snowball effect' - to keep the business moving forward. My team wear so many hats, but that's what keeps the business moving."